ONE of the oldest beauty salon operators in Cebu, Salon de Rose is setting up the trend of providing day-Spa services in a shopping mall, through the opening of its Day Spa at Ayala Center Cebu.
Salon de Rose, which has been in the business for over 50 years, has poured in a considerable investment to provide accessibility for the market needing Spa service, amid the busy schedule set up.
Salon de Rose proprietor Rosario B. Lim said this is the first time that the company expanded its services and poured in extra investment cost in order to leverage the changing needs of the market today.
"Spa service is going to be the trend nowadays. We have to expand our services, from offering the traditional salon service such as haircut, [and others] to providing holistic day spa that will be affordable for the majority," Lim said during the opening of Salon de Rose Day Spa, at third level in Ayala Center.
The establishment of the first mall-base Day Spa facility will further stress Ayala Center's niche, not only as a shopping destination in Cebu, but also as a leisure destination, said Ma. Cristina Angan, Cebu Holdings Inc. (CHI) vice president for mall operations.
This is the first venture of Salon de Rose into Spa service. Lim said the company has invested a lot in the training of their staff abroad, tapping the Chiva-Som Academy in Thailand.
She said the company, which is under the Rose Pharmacy Group, is looking at building the same day spa facilities nationwide.
Despite the entry of Manila-based salon chains, which also offer Spa services to Cebu, Lim said Salon de Rose has maintained its clientele base, banking on the established brand of her salon in the Cebu market.
"We saw the immediate need for world-class Day Spa service in Cebu. So far, our facility is the first to be located in a shopping mall," Lim said.
She said the outlet, which is situated in a 501 square meter area at the third level of Ayala Center offers treatments from wrinkle reduction to body contouring to stress reduction and total relaxation and pure pampering, combining eastern therapies with the latest Western techniques.
She added that the aestheticians at Salon de Rose have trained at the Guinot Institut Paris, France, a leader in professional skin care whose results have been acknowledged by over 9,000 salons in the world.
"The staff's training is continuously updated throughout the year by Guinot's international training managers who ensure that each Guinot salon owner through the world provides the exact same beauty care, whether in New York, Paris, London, Tokyo, and now Cebu," Lim said.
The spa's facility include an indoor steam and sauna bath, as well as a sophisticated Hydro-steam cabinet shower with various options for stimulating water therapy.
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