Cebu has long been recognized as a regional growth center and CHI, being an affiliate of Ayala Land, is committed to amplify that growth in terms of economic value creation, environmental sustainability and social responsibility, through its integrated, master-planned, mixed-use economic zones, the Cebu Business Park and Cebu I.T. Park.
These have been considered as benchmarks of urban developments south of Luzon, having provided the Cebu and the Vismin markets the opportunity to experience the convenience of integrated living concept and standards that Ayala Land has championed in the tradition of developments such as Makati, Bonifacio Global City and Nuvali.
A Continuously Developing Economic Center of Gravity
The district plays a vital role in the city’s economy. It is where many of the region’s corporate headquarters are located. Both parks and the adjoining areas enjoy a critical mass of locators in the spheres of business, banking, finance, IT and tourism services, among others. As the preferred business district, these two parks are home to some of the biggest local and international companies. These include national banking institutions, leading homegrown and foreign commercial and retail brands, as well as the top IT companies including NEC Telecom Software Phils, Aegis People Support, NCR Cebu Development Corp., JP Morgan Chase Bank, IBM Philippines, Qualfone Philippines, eTelecare, Convergys, Dash Engineering, Wipro, Lexmark and Accenture. Taken together, all these compose the largest concentration of developments in Southern Philippines.
Redesigning Spaces into People-oriented Environments
With the growth of these developments, the Company continues to invest in infrastructure improvements to enhance the pedestrian experience at the park.
The development and urban design will highlight the district’s distinctive character - its natural environment. People should be able to access the Cebu Park District and move within and around it easily and safely. Therefore, planning and re-designing will ensure that access is convenient and will emphasize connectivity and enhance personal safety. Improvements were done on pedestrian interconnections, covered walkways, and parking areas. There were also streetscape enhancements and environmental graphic design (EGD) upgrades.
Promoting a Sense of Community
With the district becoming a center for working, living, and gathering, community engagement is strengthened. To sustain the dynamism and vibrancy in the district, spaces are enhanced for people to congregate and participate in events particularly sports, entertainment, leisure, health and wellness activities. Partnerships are created with external groups, including neighboring communities, to organize events showcasing Cebuano arts and culture. These are important components that are planned to contribute to the attractiveness as a destination and enhance visitor experience. The district’s energy will be drawn from the 24/7 activities and the events that will be organized and promoted in the area.
Contributing to Cebu’s Economic Growth
These continued developments, coupled with the Ayala brand of property management has strengthened confidence in investing within these two developments. In Cebu Business Park, eight buildings are under construction. Cebu I.T. Park also continues to see bullish development with nine buildings under construction. In total, these developments will bring in almost 278,000 square meters for office, commercial and residential uses upon completion.
Today, the Cebu Business Park and the Cebu I.T. Park have close to 50,000 workers. With the current build-up, this number is expected to grow by 20 percent in 2012. With an accelerated build up, the district will be able to provide more opportunities for employment and entrepreneurship. Not only will they be able to increase their employment rates as more locators hold office in the parks, but they will also have opportunities to provide support services to improve livelihood via the increased traffic to and from the parks.